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<?php
/*
* SITESEO
* https://siteseo.io
* (c) SiteSEO Team
*/
namespace SiteSEO;
if(!defined('ABSPATH')){
die('HACKING ATTEMPT!');
}
class GoogleAnalytics{
static function ga_render(){
global $siteseo;
if(empty($siteseo->setting_enabled['toggle-google-analytics'])){
return;
}
if(!empty($siteseo->analaytics_settings['google_analytics_clarity_enable']) && !empty($siteseo->analaytics_settings['google_analytics_clarity_project_id'])){
add_action('wp_head', '\SiteSEO\GoogleAnalytics::microsoft_clarity');
}
if(!empty($siteseo->analaytics_settings['google_analytics_enable']) && !empty($siteseo->analaytics_settings['google_analytics_ga4'])){
add_action('wp_head', '\SiteSEO\GoogleAnalytics::ga_tracking_code');
}
if(!empty($siteseo->analaytics_settings['google_analytics_enable'])){
add_action('wp_footer', '\SiteSEO\GoogleAnalytics::tracking');
}
if(!empty($siteseo->analaytics_settings['google_analytics_link_tracking_enable'])){
add_action('wp_footer', '\SiteSEO\GoogleAnalytics::add_tracking_script');
}
if(!empty($siteseo->analaytics_settings['google_analytics_matomo_enable']) && !empty($siteseo->analaytics_settings['google_analytics_matomo_site_id'])){
add_action('wp_footer', '\SiteSEO\GoogleAnalytics::matomo_tracking_code');
}
if(!empty($siteseo->analaytics_settings['google_analytics_other_tracking'])){
add_action('wp_head', '\SiteSEO\GoogleAnalytics::add_custom_head_script');
}
if(!empty($siteseo->analaytics_settings['google_analytics_other_tracking_body'])){
add_action('wp_body_open', '\SiteSEO\GoogleAnalytics::add_custom_body_script');
}
if(!empty($siteseo->analaytics_settings['google_analytics_other_tracking_footer'])){
add_action('wp_footer', '\SiteSEO\GoogleAnalytics::add_custom_footer_script');
}
if(!empty($siteseo->analaytics_settings['google_analytics_hook'])){
$load_cookies_bar = $siteseo->analaytics_settings['google_analytics_hook'];
add_action($load_cookies_bar, '\SiteSEO\GoogleAnalytics::render_cookie_bar');
}
}
static function render_cookie_bar(){
global $siteseo;
if(empty($siteseo->setting_enabled['toggle-google-analytics']) || empty($siteseo->analaytics_settings['google_analytics_disable'])){
return;
}
// load setting
$cookies_msg = !empty($siteseo->analaytics_settings['google_analytics_opt_out_msg']) ? $siteseo->analaytics_settings['google_analytics_opt_out_msg'] : 'By visiting our site, you agree to our privacy policy regarding cookies, tracking statistics, etc.';
$accept_btn_msg = !empty($siteseo->analaytics_settings['google_analytics_opt_out_msg_ok']) ? $siteseo->analaytics_settings['google_analytics_opt_out_msg_ok'] : 'Accept';
$close_btn_msg = !empty($siteseo->analaytics_settings['google_analytics_opt_out_msg_close']) ? $siteseo->analaytics_settings['google_analytics_opt_out_msg_close'] : 'X';
$edit_btn_msg = !empty($siteseo->analaytics_settings['google_analytics_opt_out_msg_edit']) ? $siteseo->analaytics_settings['google_analytics_opt_out_msg_edit'] : 'Manage cookies';
$cookies_expir = !empty($siteseo->analaytics_settings['google_analytics_cb_exp_date']) ? $siteseo->analaytics_settings['google_analytics_cb_exp_date'] : '';
$bar_postion = !empty($siteseo->analaytics_settings['google_analytics_cb_pos']) ? $siteseo->analaytics_settings['google_analytics_cb_pos'] : '' ;
$bar_width = !empty($siteseo->analaytics_settings['google_analytics_cb_width']) ? $siteseo->analaytics_settings['google_analytics_cb_width'] : '';
$display_backrop = !empty($siteseo->analaytics_settings['google_analytics_cb_backdrop']) ?? '';
// colors load
$backdrop_bg = !empty($siteseo->analaytics_settings['google_analytics_cb_backdrop_bg']) ? $siteseo->analaytics_settings['google_analytics_cb_backdrop_bg'] : '';
$cookiebar_bg = !empty($siteseo->analaytics_settings['google_analytics_cb_bg']) ? $siteseo->analaytics_settings['google_analytics_cb_bg'] : '#ffffff';
$cookiebar_bg_txt = !empty($siteseo->analaytics_settings['google_analytics_cb_txt_col']) ? $siteseo->analaytics_settings['google_analytics_cb_txt_col'] : '#000000';
$cookiesbar_bg_lk = !empty($siteseo->analaytics_settings['google_analytics_cb_lk_col']) ? $siteseo->analaytics_settings['google_analytics_cb_lk_col'] : '#0073aa';
$primary_btn_bg = !empty($siteseo->analaytics_settings['google_analytics_cb_btn_bg']) ? $siteseo->analaytics_settings['google_analytics_cb_btn_bg'] : '#0073aa';
$primary_btn_bg_hov = !empty($siteseo->analaytics_settings['google_analytics_cb_btn_bg']) ? $siteseo->analaytics_settings['google_analytics_cb_btn_bg'] : '#ffffff';
$primary_btn_txt = !empty($siteseo->analaytics_settings['google_analytics_cb_btn_col']) ? $siteseo->analaytics_settings['google_analytics_cb_btn_col'] : '#005177';
$primary_btn_txt_hov = !empty($siteseo->analaytics_settings['google_analytics_cb_btn_col']) ? $siteseo->analaytics_settings['google_analytics_cb_btn_col'] : '#ffffff';
$sec_btn_bg = !empty($siteseo->analaytics_settings['google_analytics_cb_btn_sec_bg']) ? $siteseo->analaytics_settings['google_analytics_cb_btn_sec_bg'] : '#cccccc';
$sec_btn_bg_txt = !empty($siteseo->analaytics_settings['google_analytics_cb_btn_sec_col']) ? $siteseo->analaytics_settings['google_analytics_cb_btn_sec_col'] : '#000000';
$sec_btn_bg_hov = !empty($siteseo->analaytics_settings['google_analytics_cb_btn_sec_bg_hov']) ? $siteseo->analaytics_settings['google_analytics_cb_btn_sec_bg_hov'] : '#aaaaaa';
$sec_btn_txt_hov = !empty($siteseo->analaytics_settings['google_analytics_cb_btn_sec_col_hov']) ? $siteseo->analaytics_settings['google_analytics_cb_btn_sec_col_hov'] : '#000000';
//position
$position_class = '';
$backdrop = false;
switch(strtolower($bar_postion)){
case 'middle':
$position_class = 'siteseo-cookie-bar-middle';
$backdrop = true;
break;
case 'top':
$position_class = 'siteseo-cookie-bar-top';
$backdrop = false;
break;
default:
$position_class = 'siteseo-cookie-bar-bottom';
$backdrop = false;
}
$bar_styles = sprintf(
'background-color: %s; color: %s;',
esc_attr($cookiebar_bg),
esc_attr($cookiebar_bg_txt)
);
$backdrop_html = '';
if(!empty($display_backrop) && $backdrop){
$backdrop_html = '<div id="siteseo-cookie-bar-backdrop" style="background-color:'.esc_attr($backdrop_bg).'" class="siteseo-cookie-bar-backdrop"></div>';
}
$css = '<style>
#siteseo-cookie-bar-accept{
--primary-btn-bg: '.esc_attr($primary_btn_bg).';
--primary-btn-text: '.esc_attr($primary_btn_txt).';
--primary-btn-hover-bg: '.esc_attr($primary_btn_bg_hov).';
--primary-btn-hover-text: '.esc_attr($primary_btn_txt_hov).';
}
#siteseo-cookie-bar-close{
--secondary-btn-bg: '.esc_attr($sec_btn_bg).';
--secondary-btn-text: '.esc_attr($sec_btn_bg_txt).';
--secondary-btn-hover-bg: '.esc_attr($sec_btn_bg_hov).';
--secondary-btn-hover-text: '.esc_attr($sec_btn_txt_hov).';
}
</style>';
$html = $backdrop_html;
$html .= '<div id="siteseo-cookie-bar" class="siteseo-cookie-bar '.esc_attr($position_class).'" style="'.esc_attr($bar_styles).'">
<div class="siteseo-cookie-bar-content">
<span>'.esc_html($cookies_msg).'</span>
<div class="siteseo-cookie-bar-buttons">
<button id="siteseo-cookie-bar-accept" class="siteseo-cookie-bar-button siteseo-cookie-bar-primary-btn" style="background-color: '.esc_attr($primary_btn_bg).'; color: '.esc_attr($primary_btn_txt).'">
'.esc_html($accept_btn_msg).'
</button>
<button id="siteseo-cookie-bar-close" class="siteseo-cookie-bar-button siteseo-cookie-bar-secondary-btn" style="background-color: '.esc_attr($sec_btn_bg).'; color: '.esc_attr($sec_btn_bg_txt).'">
'.esc_html($close_btn_msg).'
</button>
</div>
</div>
</div>
<button id="siteseo-cookie-bar-manage-btn" class="siteseo-cookie-bar-button siteseo-cookie-bar-primary-btn" style="background-color: '.$primary_btn_bg.'; color: '.esc_attr($primary_btn_txt).'">
'.esc_html($edit_btn_msg).'
</button>';
echo wp_kses_post($html);
}
static function add_custom_head_script(){
global $siteseo;
echo wp_kses($siteseo->analaytics_settings['google_analytics_other_tracking'], [
'script' => [
'async' => [],
'src' => [],
'type' => []
]
]);
}
static function add_custom_body_script(){
global $siteseo;
echo wp_kses($siteseo->analaytics_settings['google_analytics_other_tracking_body'], [
'script' => [
'async' => [],
'src' => [],
'type' => []
]
]);
}
static function add_custom_footer_script(){
global $siteseo;
echo wp_kses($siteseo->analaytics_settings['google_analytics_other_tracking_footer'], [
'script' => [
'async' => [],
'src' => [],
'type' => []
]
]);
}
static function exclude_user_tracking(){
global $siteseo;
if(!is_user_logged_in()){
return false;
}
$current_user = wp_get_current_user();
if(!$current_user){
return false;
}
$excluded_roles = isset($siteseo->analaytics_settings['google_analytics_roles']) ? $siteseo->analaytics_settings['google_analytics_roles'] : [];
if(empty($excluded_roles)){
return false;
}
foreach($current_user->roles as $user_role){
if(isset($excluded_roles[$user_role])){
return true;
}
}
return false;
}
static function custom_dimensions(){
global $siteseo;
$dimensions = [];
$settings = $siteseo->analaytics_settings;
// Track Authors
if(!empty($settings['track_authors']) && $settings['track_authors'] !== 'none'){
if(is_singular()){
$author_id = get_post_field('post_author', get_the_ID());
$author_name = get_the_author_meta('display_name', $author_id);
$dimensions[$settings['track_authors']] = $author_name;
}
}
// Track Categories
if(!empty($settings['track_categories']) && $settings['track_categories'] !== 'none'){
if(is_singular()){
$categories = get_the_category();
if(!empty($categories)){
$category_names = array_map(function($cat){
return $cat->name;
}, $categories);
$dimensions[$settings['track_categories']] = implode(', ', $category_names);
}
}
}
// Track Tags
if(!empty($settings['track_tags']) && $settings['track_tags'] !== 'none'){
if(is_singular()){
$tags = get_the_tags();
if(!empty($tags)){
$tag_names = array_map(function($tag){
return $tag->name;
}, $tags);
$dimensions[$settings['track_tags']] = implode(', ', $tag_names);
}
}
}
// Track Post Types
if(!empty($settings['track_post_types']) && $settings['track_post_types'] !== 'none'){
if(is_singular()){
$dimensions[$settings['track_post_types']] = get_post_type();
}
}
// Track Logged In Users
if(!empty($settings['track_user']) && $settings['track_user'] !== 'none'){
if(is_user_logged_in()){
$current_user = wp_get_current_user();
$dimensions[$settings['track_user']] = $current_user->roles[0];
}
}
return $dimensions;
}
static function matomo_tracking_code(){
global $siteseo;
if(self::exclude_user_tracking()){
return;
}
$settings = $siteseo->analaytics_settings;
$tracking_url = !empty($settings['google_analytics_matomo_id']) ? $settings['google_analytics_matomo_id'] : '';
$site_id = !empty($settings['google_analytics_matomo_site_id']) ? $settings['google_analytics_matomo_site_id'] : '';
$cross_domain = !empty($settings['google_analytics_matomo_cross_domain']) ? $settings['google_analytics_matomo_cross_domain'] : '';
$do_not_track = !empty($settings['google_analytics_matomo_dnt']) ? $settings['google_analytics_matomo_dnt'] : '';
$disable_cookies = !empty($settings['google_analytics_matomo_no_cookies']) ? $settings['google_analytics_matomo_no_cookies'] : '';
$disable_heatmaps = !empty($settings['google_analytics_matomo_no_heatmaps']) ? $settings['google_analytics_matomo_no_heatmaps'] : '';
$track_subdomains = !empty($settings['google_analytics_matomo_subdomains']) ? $settings['google_analytics_matomo_subdomains'] : '';
$track_js_disabled = !empty($settings['google_analytics_matomo_no_js']) ? $settings['google_analytics_matomo_no_js'] : '';
echo "<script type=\"text/javascript\">
var _paq = _paq || [];
_paq.push(['setSiteId', '$site_id']);
_paq.push(['setTrackerUrl', '$tracking_url']);
if($cross_domain) _paq.push(['enableCrossDomainLinking']);
if($do_not_track) _paq.push(['setDoNotTrack', true]);
if($disable_cookies) _paq.push(['disableCookies']);
if($disable_heatmaps) _paq.push(['disableAllHeatmaps']);
if($track_subdomains) _paq.push(['setDocumentTitle', document.domain + '/' + document.title]);
_paq.push(['trackPageView']);
_paq.push(['enableLinkTracking']);
(function(){
var u=\"$tracking_url\";
_paq.push(['setTrackerUrl', u + 'matomo.php']);
_paq.push(['setSiteId', '$site_id']);
var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0];
g.type='text/javascript'; g.async=true; g.defer=true; g.src=u+'matomo.js'; s.parentNode.insertBefore(g,s);
})();
</script>";
if($track_js_disabled){
echo "<noscript><img src=\"$tracking_url/matomo.php?idsite=$site_id&rec=1\" style=\"border:0\" alt=\"\" /></noscript>";
}
}
static function add_tracking_script(){
global $siteseo;
if(self::exclude_user_tracking()){
return;
}
echo '<script>
document.addEventListener("DOMContentLoaded", function() {';
if(!empty($siteseo->analaytics_settings['google_analytics_link_tracking_enable'])){
echo 'document.querySelectorAll("a").forEach(function(link){
if(link.hostname !== location.hostname){
link.addEventListener("click", function(){
gtag("event", "click", { "event_category": "External Link", "event_label": link.href });
});
}
});';
}
if(!empty($siteseo->analaytics_settings['google_analytics_download_tracking_enable']) && !empty($siteseo->analaytics_settings['google_analytics_download_tracking'])) {
$fileExtensions = preg_replace('/\s+/', '', $siteseo->analaytics_settings['google_analytics_download_tracking']);
$fileExtensionsPattern = str_replace('|', '|\\.', $fileExtensions);
echo 'document.querySelectorAll("a[href$=\'.' .esc_js(str_replace('|', '\'], a[href$=\'.', $fileExtensions)) . '\']").forEach(function(link) {
link.addEventListener("click", function() {
gtag("event", "download", { "event_category": "Download", "event_label": link.href });
});
});';
}
if(!empty($siteseo->analaytics_settings['google_analytics_affiliate_tracking_enable']) && ! empty($options['google_analytics_affiliate_tracking'])){
$keywords = wp_json_encode( explode( ',', $options['google_analytics_affiliate_tracking']));
echo 'const keywords = '.esc_attr($keywords).';
document.querySelectorAll("a").forEach(function(link){
keywords.forEach(function(keyword){
if(link.href.includes(keyword.trim())){
link.addEventListener("click", function(){
gtag("event", "click", { "event_category": "Affiliate/Outbound Link", "event_label": link.href });
});
}
});
});';
}
if(!empty($siteseo->analaytics_settings['google_analytics_phone_tracking'])){
echo 'document.querySelectorAll("a[href^=\'tel:\']").forEach(function(link){
link.addEventListener("click", function() {
gtag("event", "click", { "event_category": "Telephone Link", "event_label": link.href });
});
});';
}
echo '});
</script>';
}
static function tracking(){
global $siteseo;
if(self::exclude_user_tracking()){
return;
}
$settings = $siteseo->analaytics_settings;
$ga_id = !empty($settings['google_analytics_optimize']) ? $settings['google_analytics_optimize'] : '';
$conversion_id = !empty($settings['google_analytics_ads']) ? $settings['google_analytics_ads'] : '';
$optimize_id = !empty($settings['google_analytics_ads']) ? $settings['google_analytics_ads'] : '';
$remarketing = !empty($settings['google_analytics_remarketing']) ? $settings['google_analytics_remarketing'] : '';
$anonymize_ip = !empty($settings['google_analytics_ip_anonymization']) ? $settings['google_analytics_ip_anonymization'] : '';
$enhanced_link = !empty($settings['google_analytics_link_attribution']) ? $settings['google_analytics_link_attribution'] : '';
$cross_domain = !empty($settings['google_analytics_cross_domain']) ? $settings['google_analytics_cross_domain'] : '';
$cross_domain_name = !empty($settings['google_analytics_remarketing']) ? $settings['google_analytics_remarketing'] : '';
//custom dimensions
$get_custom_dimensions = self::custom_dimensions();
wp_enqueue_script('siteseo-gtag', 'https://www.googletagmanager.com/gtag/js?id=' . esc_attr($ga_id), [], '', [
'strategy' => 'async',
]);
$gtag_config = [
'anonymize_ip' => $anonymize_ip ? true : false,
'link_attribution' => $enhanced_link ? true : false,
];
if($cross_domain && $cross_domain_name){
$gtag_config['linker'] = [
'domains' => [$cross_domain_name]
];
}
// config
foreach($get_custom_dimensions as $dimension => $value){
$gtag_config[$dimension] = $value;
}
$inline_script = 'window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag("js", new Date());
window.addEventListener("load", function (){
var links = document.querySelectorAll("a");
for(let i = 0; i < links.length; i++){
links[i].addEventListener("click", function(e) {
var n = this.href.includes("' . parse_url(home_url(), PHP_URL_HOST) . '");
if (n == false) {
gtag("event", "click", {"event_category": "external links","event_label" : this.href});
}
});
}
});
gtag("config", "'.esc_js($ga_id).'", '.wp_json_encode($gtag_config).');';
if($optimize_id){
$inline_script .= 'gtag("config", "'.esc_js($optimize_id).'");';
}
if($conversion_id){
$inline_script .= 'gtag("config", "'.esc_js($conversion_id).'");';
}
if($remarketing){
$inline_script .= 'gtag("set", "allow_google_signals", true);';
}
wp_add_inline_script('siteseo-gtag', $inline_script);
}
static function microsoft_clarity(){
global $siteseo;
echo "<script type='text/javascript'>
(function(c,l,a,r,i,t,y){
c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)};
t=l.createElement(r);t.async=1;t.src='https://www.clarity.ms/tag/'+i;
y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y);
})(window, document, 'clarity', 'script', '".esc_js($siteseo->analaytics_settings['google_analytics_clarity_project_id'])."');
</script>";
}
static function ga_tracking_code(){
global $siteseo;
if(self::exclude_user_tracking()){
return;
}
echo '<script async src="'.esc_url('https://www.googletagmanager.com/gtag/js?id='.$siteseo->analaytics_settings['google_analytics_ga4']) . '"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag("js", new Date());
gtag("config", "'.esc_attr($siteseo->analaytics_settings['google_analytics_ga4']).'");
</script>';
}
/** TODO:: temporary in this file*/
static function handle_custom_redirect(){
global $post;
// post types and taxonomies
$post_types = siteseo_post_types();
$taxonomies = get_taxonomies(array('public' => true), 'objects');
$is_singular = false;
foreach($post_types as $post_type){
if(is_singular($post_type->name)){
$is_singular = true;
break;
}
}
$is_taxonomy = false;
foreach($taxonomies as $taxonomy){
if(is_tax($taxonomy->name)){
$is_taxonomy = true;
break;
}
}
if($is_singular || is_404() || $is_taxonomy || is_category() || is_tag()){
if(is_404()){
$args = array(
'post_type' => 'siteseo_404',
'posts_per_page' => 1,
'meta_query' => array(
array(
'key' => '_siteseo_redirections_enabled',
'value' => 'yes',
'compare' => '='
)
)
);
$redirect_posts = get_posts($args);
if(empty($redirect_posts)){
return;
}
$post = $redirect_posts[0];
}
// Taxonomy archives
if($is_taxonomy || is_category() || is_tag()){
$term = get_queried_object();
$term_id = $term->term_id;
// Check redirection is enabled
$enable_redirect = get_term_meta($term_id, '_siteseo_redirections_enabled', true);
if(empty($enable_redirect)){
return;
}
$login_status = get_term_meta($term_id, '_siteseo_redirections_logged_status', true);
$redirect_type = get_term_meta($term_id, '_siteseo_redirections_type', true);
$redirect_url = get_term_meta($term_id, '_siteseo_redirections_value', true);
$param_handling = get_term_meta($term_id, '_siteseo_redirections_param', true);
}
// Singular posts, pages, and products
else{
$enable_redirect = get_post_meta($post->ID, '_siteseo_redirections_enabled', true);
if(empty($enable_redirect)){
return;
}
$login_status = get_post_meta($post->ID, '_siteseo_redirections_logged_status', true);
$redirect_type = get_post_meta($post->ID, '_siteseo_redirections_type', true);
$redirect_url = get_post_meta($post->ID, '_siteseo_redirections_value', true);
$param_handling = get_post_meta($post->ID, '_siteseo_redirections_param', true);
}
if($login_status === 'only_logged_in' && !is_user_logged_in()){
return;
}
if($login_status === 'only_not_logged_in' && is_user_logged_in()){
return;
}
if(!empty($redirect_url)){
$final_url = $redirect_url;
if(is_404() && !empty($_SERVER['QUERY_STRING'])){
switch($param_handling){
case 'exact_match':
$current_params = sanitize_text_field(wp_unslash($_SERVER['QUERY_STRING']));
$redirect_params = parse_url($redirect_url, PHP_URL_QUERY);
if($current_params !== $redirect_params){
return;
}
break;
case 'without_param':
$final_url = strtok($redirect_url, '?');
break;
case 'with_ignored_param':
$query_string = sanitize_text_field(wp_unslash($_SERVER['QUERY_STRING']));
$final_url = $redirect_url;
if(!empty($query_string)){
$final_url .= (strpos($redirect_url, '?') !== false ? '&' : '?') . $query_string;
}
break;
}
}
$status_code = !empty($redirect_type) ? intval($redirect_type) : 301;
if(in_array($status_code, [410, 451]) && is_404()){
status_header($status_code);
nocache_headers();
include(get_query_template('404'));
exit;
}
wp_redirect($final_url, $status_code);
exit;
}
}
}
}